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Article: How startup founders can reinstate their decision-making capacity during the coronavirus pandemic


Do a pre-mortem We are subject to a resulting bias, which causes us to rationalise the outcome with our decision. Some of us can fall into the trap of hindsight bias, which states that after an outcome is known, we see the outcome as having been inevitable all along. Brexit, the 2016 Presidential Elections in the United States, are great examples. In a few weeks or months, pundits will come out and say ‘I told you so’ about the outcome of the current crisis we are going through. The alternative here is to try pre-mortems, wherein you look forward and forecast why you have failed in the future. That will help identify the most obvious and simple pitfalls.

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