Subscribe to Annie's Substack

WSJ: You’ve Never Had It So Good. That’s Why You’re Stuck.

How much would you be willing to pay to be happier in a certain area of your life? And, if you were considering entering into the same arrangement today, knowing all you know now, would you choose it?

Behavioral scientists call this the endowment effect. Whether a coffee mug or a house, we have this issue of not wanting to give it up.

Full article here >>