In a world that champions hard work and perseverance as the keys to success, quitting is hard. Sometimes it feels downright shameful, especially when you’ve invested time, energy, or money into a decision.
However, to become a smarter decision-maker, you need to master the art of quitting, argues Annie Duke. Before becoming one of the top poker players in the world, Duke studied cognitive science and decision-making, and she currently works as a special partner for decision science at First Round Capital, a US-based venture fund focused on the seed stage. She’s the author of Quit: The Power of Knowing When to Walk Away and Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts.
